MediaGo joins IAB Europe’s Transparency and Consent Framework
MediaGo says is now offering its advertisers access to native and display traffic in the European Union.
![MediaGo joins IAB Europe’s Transparency and Consent Framework](/content/images/size/w2000/2021/07/Baidu.png)
The ad platform MediaGo this week announced it has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF). MediaGo is an ad platform from Baidu’s Global Business Unit.
“Joining the IAB’s TCF elevates our platform to the next level,” said Zhang Chenghuan, general manager of Baidu Global Business Unit. “As a TCF vendor, MediaGo will be able to offer our advertising partners trusted, compliant EU inventory.”
MediaGo says is now offering its advertisers access to native and display traffic in the European Union.
The IAB Europe Transparency and Consent Framework is designed to help all parties in the digital advertising chain comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers