The ad platform MediaGo this week announced it has become an official vendor of Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF). MediaGo is an ad platform from Baidu’s Global Business Unit.
“Joining the IAB’s TCF elevates our platform to the next level,” said Zhang Chenghuan, general manager of Baidu Global Business Unit. “As a TCF vendor, MediaGo will be able to offer our advertising partners trusted, compliant EU inventory.”
MediaGo says is now offering its advertisers access to native and display traffic in the European Union.
The IAB Europe Transparency and Consent Framework is designed to help all parties in the digital advertising chain comply with the EU’s General Data Protection Regulation (GDPR) and ePrivacy Directive.