Mercedes-Benz Retail Group UK (MBRG) has named Broadplace Advertising as its new digital marketing agency. The partnership will focus on MBRG’s expertise and heritage. Broadplace will ensure the quality, excellence and efficiency associated with MBRG are front of mind throughout the full consumer journey, improving tracking and attribution to provide a 360 view of customers, implementing a data first approach to success, and applying best practices throughout.
Liz Luesley, Head of Marketing for Mercedes-Benz Retail Group, said: “We are delighted to be working with Broadplace to help promote us in the world of digital advertising. We all know how important PPC is to reach our target audience and Broadplace stood out as the right team for the job and we are very much looking forward to working with them.”
Ajay Syal, Managing Director of Broadplace Advertising, said: ‘We are very excited about this partnership and we are immensely proud to be associated with one of the world’s most successful premium automotive companies. The entire Broadplace team is thrilled about being responsible for the online visibility of Mercedes-Benz Retail Group. Our experience and pedigree within the world of digital marketing, coupled with our unique and innovative approach, will make this partnership a resounding success – to further confirm both companies as true leaders in both online marketing and premium automotive retail.’