Messenger Kids will not have ads

After Google launched the app Youtube Kids, now is Facebook that is launching Messenger Kids, with a big difference: Messenger Kids will not have ads, at least for now.

On Monday, Facebook unveiled a version of its Messenger application for children, aimed for under 12. Messenger Kids is being rolled out for Apple iOS mobile devices in the United States on a test basis as a standalone video chat and messaging app.

Product manager Loren Cheng said Facebook is offering Messenger Kids because “there’s a need for a messaging app that lets kids connect with people they love but also has the level of control parents want.”

Messenger Kids don´t have ads or in-app purchases, is aimed at 6 to 12-year-olds. Parents can control the contact list and does not allow children to connect with anyone their parents don’t approve.

“Many of us at Facebook are parents ourselves, and it seems we weren’t alone when we realized that our kids were getting online earlier and earlier,” a Facebook statement said.

“We want to help ensure the experiences our kids have when using technology are positive, safer, and age-appropriate, and we believe teaching kids how to use technology in positive ways will bring better experiences later as they grow,” said Facebook.

Facebook added that data from children would not be used for ad profiles and that the application would be compliant with the Children’s Online Privacy and Protection Act (COPPA).