Microsoft Advertising activates brand safety protections in Canada and in the UK

Microsoft Advertising, back in September, chose IAS as a third party service for brand safety in Microsoft Audience Network.

Microsoft Advertising activates brand safety protections in Canada and in the UK

Microsoft today announced that is extending the partnership with Integral Ad Science (IAS) to Canada and the UK.

Microsoft Audience Network partnership with IAS started in September 2020, but initially only in the US. Now is brand safety is also activated in Canada and the UK.

According to Microsoft, the additional layer of brand safety protection has no additional cost for advertisers.

According to IAS, the integration uses predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand-safe on a pre-bid basis.

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