By Luís Daniel Rijo in Display News — Jan 6, 2021

Microsoft Advertising activates brand safety protections in Canada and in the UK

Microsoft Advertising, back in September, chose IAS as a third party service for brand safety in Microsoft Audience Network.

Microsoft today announced that is extending the partnership with Integral Ad Science (IAS) to Canada and the UK.

Microsoft Audience Network partnership with IAS started in September 2020, but initially only in the US. Now is brand safety is also activated in Canada and the UK.

According to Microsoft, the additional layer of brand safety protection has no additional cost for advertisers.

According to IAS, the integration uses predictive technology and real-time data to ensure that all campaigns activated through the Microsoft Audience Network are brand-safe on a pre-bid basis.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email