Microsoft Advertising expands AI capabilities with Chat Ads API
Microsoft Advertising today announced it is expanding its generative AI technology to the advertising ecosystem with the Chat Ads API.
Microsoft Advertising today announced it is expanding its generative AI technology to the advertising ecosystem with the Chat Ads API.
This solution allows publishers, apps, and online services to integrate customized large language model experiences with ads, unlocking value for consumers, advertisers, and publishers.
Chat Ads API empowers publishers with ad integration in chat experiences: This API enables publishers to integrate ads seamlessly within their chat-based offerings, creating new revenue streams and enhancing user engagement.
Partnership with Snapchat's My AI drives mobile growth: As the first adopter, Snapchat leveraged the API to integrate ads within its My AI chatbot, resulting in double-digit YoY growth in mobile clicks for travel advertisers and significant conversion rate increases across various verticals.
New partnership with Facemoji Keyboard targets Gen Z audience: Partnering with Facemoji, a leader in AI-powered content creation, Microsoft Advertising delivers ads within their "Ask AI" function, reaching a vibrant and diverse mobile-first audience dominated by Gen Z.
Benefits for Advertisers
- Access to new and engaged audiences through innovative chat experiences and the mobile-first Facemoji platform.
- Increased mobile traffic and conversion rates demonstrated by early partner results.
- Enhanced targeting capabilities to reach specific demographics and interests.
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