Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads
Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.
Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.
According to Microsoft, these new bid strategies are designed to help advertisers achieve their conversion goals by automatically adjusting bids based on real-time performance data.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers