Microsoft introduces Maximize Conversions and Target CPA bidding in Audience Ads

Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.

Bidding
Bidding

Microsoft Advertising this month announced the introduction of new automated bidding options for Audience Ads. Advertisers can now use Maximize Conversions or Target CPA strategies in Microsoft Audience Network.

New Maximize Conversions and Target CPA bid strategies for Audience ads

According to Microsoft, these new bid strategies are designed to help advertisers achieve their conversion goals by automatically adjusting bids based on real-time performance data.

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