Data

Microsoft launches dynamic Remarketing lists and in-market audiences in France & Germany

In-market audiences include more than 100 French and more than 200 German audiences.

Luis Rijo

Sep 7, 2020 • 9 min read

Euro

Microsoft this month launched dynamic remarketing lists and in-market audiences in France and Germany for search campaigns.

Dynamic remarketing enables advertisers to reach customers based on products they’ve browsed, considered, or already purchased. Microsoft says when dynamic remarketing is combined with shopping campaigns, dynamic remarketing allows advertisers to target audiences with the specific products they’ve interacted with, helping to boost performance and increase conversions. According to Microsoft, dynamic remarketing lists are also kept current — within minutes of a customer purchasing a product, the customer is removed from the dynamic remarketing list to avoid showing the same ad.

In-market audiences include more than 100 French and more than 200 German audiences. Microsoft says In-market audiences were designed to maximize conversions across verticals such as Apparel, Auto, Financial Services, Home & Garden, Travel and many more.

In-market audiences available in France

/Apparel & Accessories/Clothing
/Apparel & Accessories/Formal Wear
/Apparel & Accessories/Lingerie
/Apparel & Accessories/Luggage
/Apparel & Accessories/Men’s Apparel
/Apparel & Accessories/Perfumes & Fragrances
/Apparel & Accessories/Shoes/Athletic Shoes
/Apparel & Accessories/Shoes/Boots
/Arts & Entertainment/Music & Audio
/Autos & Vehicles
/Autos & Vehicles/Auto Parts & Accessories
/Autos & Vehicles/Auto Repair & Maintenance
/Autos & Vehicles/Motor Vehicles
/Autos & Vehicles/Motor Vehicles/Cars & Trucks
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Convertibles
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Microcars & Subcompacts
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Motorcycles
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Off-Road Vehicles
/Autos & Vehicles/Motor Vehicles/Used Motor Vehicles
/Autos & Vehicles/Vehicles (Other)/Campers & RVs
/Autos & Vehicles/Vehicles (Other)/Commercial Vehicles
/Baby & Children’s Products/Baby & Children’s Apparel/Children’s Apparel
/Baby & Children’s Products/Toys & Games
/Beauty Products & Services
/Beauty Products & Services/Hair Care Products
/Beauty Products & Services/Skin Care Products
/Business & Industrial/Business Management
/Business & Industrial/Design & Engineering
/Business & Industrial/Industrial Goods & Manufacturing/Metals
/Business & Industrial/Office/Office Appliances/Desktop Printers
/Business Services/Agriculture
/Business Services/Building Construction & Maintenance
/Business Services/Building Construction & Maintenance/Building Materials & Supplies
/Business Services/Business Technology/Business & Productivity Software/E-Commerce & Retail Software
/Business Services/Business Technology/Enterprise Software/Collaboration & Conferencing Tools
/Business Services/Business Technology/Web Services/Web Design & Development
/Business Services/Business Technology/Web Services/Web Hosting
/Business Services/Industrial Manufacturing
/Business Services/Office
/Business Services/Office Supplies
/Business Services/Office Supplies/Business Cards, Stationery & Forms
/Business Services/Office Supplies/Office Furniture
/Business Services/Payment Processing & Merchant Services
/Business Services/Staffing & Recruitment Services
/Computers & Peripherals
/Computers & Peripherals/Computer Accessories & Components
/Computers & Peripherals/Computer Accessories & Components/Memory & Storage
/Consumer Electronics
/Consumer Electronics/Audio
/Consumer Electronics/Game Consoles
/Dating Services
/Education
/Employment/Health & Medical Jobs
/Employment/Jobs & Careers/Job Listings
/Finance/Insurance/Vehicle Insurance
/Financial Services
/Financial Services/Accounting & Auditing
/Financial Services/Banking Services
/Financial Services/Banking Services/Savings Accounts
/Financial Services/Credit & Lending
/Financial Services/Credit & Lending/Business Loans
/Financial Services/Credit & Lending/Personal Loans
/Financial Services/Financial Planning
/Financial Services/Financial Planning/Estate Planning
/Financial Services/Insurance
/Financial Services/Insurance/Health Insurance
/Financial Services/Insurance/Home Insurance
/Financial Services/Insurance/Life Insurance
/Financial Services/Investment Services
/Financial Services/Tax Services
/Food & Groceries/Food
/Gifts & Occasions
/Gifts & Occasions/Cards & Greetings
/Gifts & Occasions/Gift Baskets
/Gifts & Occasions/Holiday & Seasonal Items/Valentine’s Day Items & Decor
/Gifts & Occasions/Personalized Gifts
/Gifts & Occasions/Photo & Video Services/Event Photographers & Studios
/Hobbies & Leisure/Pets & Animals/Pet Food & Supplies
/Hobbies & Leisure/Toys & Games
/Hobbies & Leisure/Toys & Games/Games
/Hobbies & Leisure/Toys & Games/Games/Online Games & Puzzles
/Hobbies & Leisure/Toys & Games/Games/Video Games, Consoles & Accessories
/Hobbies & Leisure/Toys & Games/Games/Video Games, Consoles & Accessories/Computer & Video Games/Free-To-Play Games
/Hobbies & Leisure/Toys & Games/Toys/Children’s Dolls, Dress-Up Toys & Costumes
/Home & Garden
/Home & Garden/Home & Garden Services/Architectural Services
/Home & Garden/Home & Garden Services/Door & Window Installation
/Home & Garden/Home & Garden Services/Interior Design & Decorating Services
/Home & Garden/Home & Garden Services/Locksmith Services
/Home & Garden/Home & Garden Services/Plumbing Services
/Home & Garden/Home & Garden Services/Yard Garden & Patio
/Home & Garden/Home Appliances/Microwaves
/Home & Garden/Home Appliances/Refrigerators
/Home & Garden/Home Decor
/Home & Garden/Home Decor/Curtains & Window Treatments
/Home & Garden/Home Decor/Lights & Fixtures
/Home & Garden/Home Furnishings
/Home & Garden/Home Furnishings/Antiques & Collectibles
/Home & Garden/Home Furnishings/Bedroom
/Home & Garden/Home Furnishings/Bedroom/Beds & Bed Frames
/Home & Garden/Home Furnishings/Bedroom/Mattresses
/Home & Garden/Home Furnishings/Home Storage & Shelving
/Home & Garden/Home Improvement/Kitchen & Bathroom Cabinets
/Home & Garden/Home Improvement/Plumbing Fixtures
/Home & Garden/Home Security
/Home & Garden/Outdoor Items/Garden Sheds & Outdoor Structures
/Home & Garden/Outdoor Items/Pools & Spas
/Personal Services/Legal
/Personal Services/Pharmacy
/Real Estate
/Real Estate/Residential Properties/Residential Properties (For Rent)/Apartments (For Rent)
/Real Estate/Residential Properties/Residential Properties (For Sale)/Houses (For Sale)
/Social/Community Service & Social Organizations
/Social/Restaurants
/Software/Business & Productivity Software
/Software/Business & Productivity Software/Business Management Software
/Software/Graphics & Multimedia Software
/Software/Tax & Accounting Software
/Software/Video Software
/Sports & Fitness
/Sports & Fitness/Fitness Products & Services/Exercise Equipment
/Sports & Fitness/Sporting Goods
/Sports & Fitness/Sporting Goods/Winter Sports Equipment & Accessories
/Sports & Fitness/Sports
/Telecom/Mobile Phone Service Providers
/Travel
/Travel/Air Travel
/Travel/Cruises
/Travel/Hotels & Accommodations
/Travel/Last Minute Travel
/Travel/Last Minute Travel/Last Minute Airfares & Flights
/Travel/Transportation & Excursions
/Travel/Travel Media & Publications

In-market audiences available in Germany

/Apparel & Accessories
/Apparel & Accessories/Activewear
/Apparel & Accessories/Clothing
/Apparel & Accessories/Formal Wear
/Apparel & Accessories/Formal Wear/Suits & Business Attire
/Apparel & Accessories/Jewelry & Watches/Fine Jewelry
/Apparel & Accessories/Jewelry & Watches/Watches
/Apparel & Accessories/Lingerie
/Apparel & Accessories/Luggage
/Apparel & Accessories/Outerwear
/Apparel & Accessories/Shoes
/Apparel & Accessories/Shoes/Athletic Shoes
/Apparel & Accessories/Shoes/Boots
/Apparel & Accessories/Swimwear
/Apparel & Accessories/Women’s Apparel
/Arts & Entertainment/Movies & Films
/Autos & Vehicles
/Autos & Vehicles/Auto Parts & Accessories
/Autos & Vehicles/Auto Parts & Accessories/Replacement Auto Parts
/Autos & Vehicles/Auto Repair & Maintenance
/Autos & Vehicles/Motor Vehicles
/Autos & Vehicles/Motor Vehicles/Cars & Trucks
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Convertibles
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Hatchbacks
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Hybrid & Alternative Vehicles
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Luxury Vehicles
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Microcars & Subcompacts
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Motorcycles
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Off-Road Vehicles
/Autos & Vehicles/Motor Vehicles/Motor Vehicles by Type/Station Wagons
/Autos & Vehicles/Vehicle Parts & Accessories/Car Parts & Accessories
/Autos & Vehicles/Vehicles (Other)/Campers & RVs
/Autos & Vehicles/Vehicles (Other)/Commercial Vehicles
/Baby & Children’s Products/Baby & Children’s Apparel/Baby & Toddler Apparel
/Baby & Children’s Products/Baby & Children’s Apparel/Children’s Apparel
/Baby & Children’s Products/Childcare & Education
/Baby & Children’s Products/Diapers & Baby Hygiene Products
/Baby & Children’s Products/Toys & Games
/Beauty Products & Services/Bath & Body Products
/Beauty Products & Services/Hair Care Products
/Beauty Products & Services/Makeup & Cosmetics
/Beauty Products & Services/Skin Care Products
/Beauty Products & Services/Spas & Beauty Services
/Business & Industrial/Business Management
/Business & Industrial/Design & Engineering
/Business & Industrial/Industrial Goods & Manufacturing/Metals
/Business & Industrial/Office/Office Appliances/Desktop Printers
/Business Services
/Business Services/Advertising & Marketing Services
/Business Services/Agriculture
/Business Services/Building Construction & Maintenance
/Business Services/Building Construction & Maintenance/Building Materials & Supplies
/Business Services/Business Financial Services
/Business Services/Business Technology/Business & Productivity Software/E-Commerce & Retail Software
/Business Services/Business Technology/Enterprise Software/Collaboration & Conferencing Tools
/Business Services/Business Technology/Enterprise Software/CRM Solutions
/Business Services/Business Technology/Enterprise Software/Helpdesk & Customer Support Solutions
/Business Services/Business Technology/Network Systems & Services/Hosted Data & Cloud Storage
/Business Services/Business Technology/Web Services/Domain Registration
/Business Services/Business Technology/Web Services/Web Hosting
/Business Services/Food Service Industry
/Business Services/Industrial Manufacturing
/Business Services/Office
/Business Services/Office Supplies
/Business Services/Office Supplies/Business Cards, Stationery & Forms
/Business Services/Office Supplies/Office Furniture
/Business Services/Payment Processing & Merchant Services
/Business Services/Retail Trade
/Business Services/Staffing & Recruitment Services
/Computers & Peripherals
/Computers & Peripherals/Computer Accessories & Components
/Computers & Peripherals/Computer Accessories & Components/Memory & Storage
/Computers & Peripherals/Computers/Laptops & Notebooks
/Computers & Peripherals/Computers/Tablets & Ultraportable Devices
/Consumer Electronics/Audio
/Consumer Electronics/Audio/MP3 Players
/Consumer Electronics/Audio/Pro Musician & DJ Equipment
/Consumer Electronics/Audio/Speakers
/Consumer Electronics/GPS & Navigation
/Consumer Electronics/Mobile Phones
/Consumer Electronics/Televisions
/Education
/Education/Foreign Language Study
/Education/Post-Secondary Education
/Education/Post-Secondary Education/Technology Education
/Education/Study Abroad Programs
/Education/Test Preparation & Tutoring
/Employment
/Employment/Accounting & Finance Jobs
/Employment/Education Jobs
/Employment/Health & Medical Jobs
/Employment/IT & Technical Jobs
/Employment/Jobs & Careers/Job Listings
/Employment/Legal Jobs
/Employment/Resumes & Portfolios
/Event Tickets/Performing Arts Tickets/Broadway & Theater Tickets
/Financial Services
/Financial Services/Accounting & Auditing
/Financial Services/Banking Services
/Financial Services/Banking Services/Debit & Checking Services
/Financial Services/Banking Services/Savings Accounts
/Financial Services/Credit & Lending
/Financial Services/Credit & Lending/Auto Loans
/Financial Services/Credit & Lending/Business Loans
/Financial Services/Credit & Lending/Credit Cards
/Financial Services/Credit & Lending/Credit Reports & Monitoring Services
/Financial Services/Credit & Lending/Loans
/Financial Services/Credit & Lending/Mortgage/Home Equity Loans
/Financial Services/Financial Planning
/Financial Services/Financial Planning/Estate Planning
/Financial Services/Financial Planning/Retirement Planning
/Financial Services/Insurance
/Financial Services/Insurance/Health Insurance
/Financial Services/Insurance/Health Insurance/Supplemental Health Insurance
/Financial Services/Insurance/Home Insurance
/Financial Services/Insurance/Life Insurance
/Financial Services/Insurance/Travel Insurance
/Financial Services/Tax Services
/Gifts & Occasions
/Gifts & Occasions/Cards & Greetings
/Gifts & Occasions/Flowers
/Gifts & Occasions/Gift Baskets
/Gifts & Occasions/Gift Delivery
/Gifts & Occasions/Holiday & Seasonal Items/Valentine’s Day Items & Decor
/Gifts & Occasions/Party Supplies & Planning/Party Supplies
/Gifts & Occasions/Personalized Gifts
/Gifts & Occasions/Wedding Planning
/Hobbies & Leisure/Pets & Animals
/Hobbies & Leisure/Pets & Animals/Pet Food & Supplies
/Hobbies & Leisure/Toys & Games
/Hobbies & Leisure/Toys & Games/Games
/Hobbies & Leisure/Toys & Games/Games/Table Games
/Hobbies & Leisure/Toys & Games/Games/Video Games, Consoles & Accessories
/Hobbies & Leisure/Toys & Games/Games/Video Games, Consoles & Accessories/Computer & Video Games/Casual Games
/Hobbies & Leisure/Toys & Games/Toys/Children’s Dolls, Dress-Up Toys & Costumes
/Hobbies & Leisure/Toys & Games/Toys/Children’s Dolls, Dress-Up Toys & Costumes/Online Doll Dress-Up & Girl Games
/Home & Garden
/Home & Garden/Home & Garden Services/Architectural Services
/Home & Garden/Home & Garden Services/Door & Window Installation
/Home & Garden/Home & Garden Services/Electrician Services
/Home & Garden/Home & Garden Services/General Contracting & Remodeling Services
/Home & Garden/Home & Garden Services/Home Cleaning Services
/Home & Garden/Home & Garden Services/Interior Design & Decorating Services
/Home & Garden/Home & Garden Services/Locksmith Services
/Home & Garden/Home & Garden Services/Painting Services
/Home & Garden/Home & Garden Services/Pest Control Services
/Home & Garden/Home & Garden Services/Plumbing Services
/Home & Garden/Home & Garden Services/Roofing Services
/Home & Garden/Home & Garden Services/Yard Garden & Patio
/Home & Garden/Home Appliances
/Home & Garden/Home Appliances/Climate Control Appliances
/Home & Garden/Home Appliances/Microwaves
/Home & Garden/Home Appliances/Refrigerators
/Home & Garden/Home Appliances/Small Appliances
/Home & Garden/Home Appliances/Vacuums
/Home & Garden/Home Decor
/Home & Garden/Home Decor/Bedding
/Home & Garden/Home Decor/Curtains & Window Treatments
/Home & Garden/Home Decor/Lights & Fixtures
/Home & Garden/Home Furnishings
/Home & Garden/Home Furnishings/Antiques & Collectibles
/Home & Garden/Home Furnishings/Bedroom
/Home & Garden/Home Furnishings/Bedroom/Beds & Bed Frames
/Home & Garden/Home Furnishings/Bedroom/Mattresses
/Home & Garden/Home Furnishings/Home Storage & Shelving
/Home & Garden/Home Furnishings/Living Room
/Home & Garden/Home Improvement/Paint
/Home & Garden/Home Improvement/Tools
/Home & Garden/Kitchen & Dining
/Home & Garden/Outdoor Items/Garden & Outdoor Furniture
/Home & Garden/Outdoor Items/Pools & Spas
/Personal Services/Legal
/Real Estate
/Real Estate/Moving & Relocation
/Real Estate/Residential Properties
/Real Estate/Residential Properties/Residential Properties (For Rent)/Houses (For Rent)
/Real Estate/Residential Properties/Residential Properties (For Sale)
/Real Estate/Residential Properties/Residential Properties (For Sale)/Houses (For Sale)
/Social/Community Service & Social Organizations
/Social/Restaurants
/Social/Romance & Relationships
/Software
/Software/Business & Productivity Software
/Software/Business & Productivity Software/Business Management Software
/Software/Design Software/Photo Software
/Software/Device Drivers
/Software/Graphics & Multimedia Software
/Software/Tax & Accounting Software
/Sports & Fitness
/Sports & Fitness/Fitness Products & Services/Exercise Equipment
/Sports & Fitness/Fitness Products & Services/Gyms & Athletic Clubs
/Sports & Fitness/Sporting Goods/Golf Equipment
/Sports & Fitness/Sporting Goods/Winter Sports Equipment & Accessories
/Sports & Fitness/Sports
/Telecom
/Telecom/Internet Service Providers
/Telecom/Mobile Phone Service Providers
/Travel
/Travel/Accommodations/Hotels, Motels & Resorts/Resorts
/Travel/Air Travel
/Travel/Air Travel/Airline Tickets, Fares & Flights
/Travel/Bus & Rail Travel
/Travel/Car Rental
/Travel/Cruises
/Travel/Hotels & Accommodations
/Travel/Hotels & Accommodations/Hotels
/Travel/Hotels & Accommodations/Vacation Rentals
/Travel/Last Minute Travel
/Travel/Specialty Travel
/Travel/Tourist Attractions & Destinations
/Travel/Transportation & Excursions
/Travel/Travel Booking Services
/Travel/Travel Media & Publications
/Travel/Vacation Packages

In-market audiences are not available for the Microsoft Audience Network in Germany or in France. Microsoft’s n-market audiences audience only work on Microsoft Audience Network in the US, Canada, and in the UK.

Last week, Microsoft Advertising added LinkedIn Profile targeting for both search and audience campaigns.

In search, Microsoft has 705 audiences for the US, 445 audiences for Canada, 584 audiences for the UK, 456 audiences for Australia, 136 audiences for France, and 223 audiences for Germany.

Microsoft Audience Network has 713 audiences available in the US, 445 audiences availabkle in Canada, and 558 audiences available in the UK.