Monster Moto Selects DRIVEN Public Relations As Strategic Partner To Boost Brand Exposure In The Powersports Industry
DRIVEN Public Relations, an international public relations and creative marketing agency, has been retained by Monster Moto, America’s premier powersports producer of off-road mini bikes and go-karts. Headquartered in Ruston, La., Monster Moto’s complete line of gas powered mini bikes, go-karts and electric mini bikes are some of the highest-quality products in the youth powersports industry. Recently completing a company-wide transition to begin assembling products in the U.S., Monster Moto retained DRIVEN Public Relations to help tell their story. All of their products are engineered to be safe, easy to ride and designed to withstand rough terrain experienced by youth riders. With products sold at hundreds of retail locations in the U.S., Monster Moto has become a leading designer and distributor of mini bikes and go-karts.
“As a full service PR agency, we represent a wide range of clients, from fashion to medical, technology to culinary. However, one of our core disciplines is the motorcycle and powersports market. Our success with brands like Renovo Motors, Sena Bluetooth and Zero Motorcycles will absolutely help Monster Moto with its growth goals this year,” said Mike Caudill, President of DRIVEN Public Relations. “For decades, kids have been developing a passion for adventure on mini bikes and go-karts, and we are excited to help Monster Moto continue that tradition. We’re proud to be working with a company that makes great products that are well-built, affordable and assembled in the U.S.”
“Monster Moto has experienced incredible success online, and with many different types of retailers, but one of our goals this year was to find a strategic partner that will develop our brand in the powersports industry. This is really what helped us solidify our decision in choosing DRIVEN as a new extension of our team,” said Alexander J. Keechle, CEO of Monster Moto. “The roots of our products are in the powersports community, so it is imperative that we make a bigger footprint in the industry this year. We wanted an agency that could grasp the passion behind our brand and help take us to the next level – so we’re thrilled to be working with a firm that has a proven record in this market and are confident they will help us achieve our goals.”