Media Rating Council (MRC) this week announced the accreditation of the Nielsen/IBOPE Mexico (NIM) television audience measurement service. According to MRC, this is the first accreditation to a measurement service that operates exclusively outside the United States.
“For over four years, we have been working hand-in-hand with the MRC to make sure our Television Audience Measurement service complies with its standards, and today we are reassured that our service is reliable and effectively allows our clients to better plan, activate and optimize their spend,” said Jose De la Rosa, Nielsen IBOPE Mexico Market Leader. “We are proud to be able to provide the market with an independent view of the audience and the one source of truth.”
MRC says the accreditation of the NIM service culminates a five-year process of auditing by an independent CPA firm engaged by MRC, and work by NIM to address audit findings. An audit committee formed of members of MRC’s International Operating Committee periodically reviewed audit results and NIM’s progress toward making the service compliant with MRC Standards.
“We congratulate Nielsen/IBOPE for achieving the unique distinction of becoming the first measurement service that exclusively serves an area other than the United States to gain MRC accreditation,” said George W. Ivie, Executive Director and CEO of the MRC. “It represents the completion of a process that involved extensive collaboration among the Nielsen/IBOPE TAM organization, MRC and its members, and local market Nielsen/IBOPE client constituents, and we thank all the parties involved for their hard work that resulted in this successful conclusion.”