Media Rating Council

Marketing News - Mar 31, 2019 MRC grants accreditation to Nielsen IBOPE TV Ratings in Mexico

Media Rating Council (MRC) this week announced the accreditation of the Nielsen/IBOPE Mexico (NIM) television audience measurement service. According to MRC, this is the first accreditation to a measurement service that operates exclusively outside the United States. “For over four years, we have been working hand-in-hand with the MRC

by Luis Rijo

Marketing News - Jan 24, 2019 MRC renews the accreditation of MRI syndicated measurement service

The Media Rating Council (MRC) has voted in favor of granting continued accreditation of MRI’s national syndicated measurement service, GfK announced. “We congratulate MRI on once again earning MRC accreditation,” said George W. Ivie, CEO and Executive Director of the MRC. “Since it was first accredited in 1998, MRI

by Luis Rijo

Marketing News - Nov 18, 2018 Pixalate receives certification for invalid traffic detection and filtration on OTT

Pixalate this week announced it has received the certification from Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions. Pixalate says it was the first company to receive this accreditation. Currently, Pixalate is now the only accredited solution for marketers to

by Luis Rijo