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Brand expert Tomás Caetano will become the Executive Director Global Brand & Marketing this month. In this position, he will assist the Borgward marketing team headed by Tom Anliker. Caetano has a degree in business administration and extensive experience in the international marketing business. In recent years he has managed a number of successful projects, including the global brand relaunch of a Swedish automaker. Caetano has conducted successful product and brand communication activities for German and Japanese vehicle manufacturers, and he will also be able to draw on his many years of experience in management positions at leading European advertising agencies.
Caetano considers Borgward’s prospects on the European market to be especially promising and appealing. “I’m fascinated by this unique opportunity to firmly reestablish a time-honored but unknown brand in the European automotive sector,” he says. “Because there’s no blueprint for this project, we will leave the beaten path and use fresh creative ideas to showcase the Borgward brand in line with its typical DNA as an innovative and visionary premium manufacturer.”