Newell Brands consolidates business with WPP

Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review of some of its agency relationships, WPP announced yesterday.

WPP says will launch a Team Newell, in January, helping the client to leverage its scale and bring a new focus to developing integrated communications across a broad range of channels.

Team Newell is an expansion of the relationship between the client and WPP that began in 2016 when J. Walter Thompson was hired as the client’s lead agency.

According to WPP, Geometry, Mindshare, and Eicoff will add their expertise in shopper marketing, media investment management, and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion, and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.