Mindshare

Newell Brands has selected WPP as its communications partner for its portfolio of brands globally following a review of some of its agency relationships, WPP announced yesterday. WPP says will launch a Team Newell, in January, helping the client to leverage its scale and bring a new focus to developing

GroupM yesterday named Tim Castree as North America new CEO. GroupM says Castree will be charged with further improving the competitiveness of the business and delivery to clients in the US and Canada. GroupM’s agencies include Mindshare, MediaCom, Wavemaker, Essence, m/Six and Xaxis. Tim Castree is now reporting

GroupM today announced that Himanshu Shekhar will be taking over from Ed Thesiger as CEO GroupM Indonesia effective 1st Jan 2019. Thesiger, CEO GroupM Indonesia will be relocating to the UK at the end of March 2019 to set up his own consulting business. Shekhar has been based in Indonesia

Mindshare Canada, the global media agency that is part of WPP, has released a new report about voice search in Canada.  Mindshare says voice search has more questions than answers. The report from Mindshare suggest that Canadians are only scratching the surface of the voice search capabilities – and holding back