Nielsen mobile digital ad ratings (mDAR) to expand to more countries in DV360

Google this month announced the expansion of Nielsen mobile digital ad ratings (mDAR) in more countries. Advertisers using DV360 will soon be able to use Nielsen mobile digital ad ratings (mDAR) in the United Kingdom, France, Italy, Germany, Netherlands, India, and Canada.

Mobile digital ad ratings (mDAR) enables the measurements on mobile app.

According to Google, the measurement will be available for both Display & Video 360-bought impressions and direct reservations through Campaign Manager.

Google integrated Mobile digital ad ratings (mDAR) in February this year, but first only in the United States and Canada.