Like PPC Land? Subscribe our free email newsletter. Follow us in Google News, in Twitter or in Apple News.
Omnicom (NYSE: OMC), a leading global marketing and communications company, has been named one of the 100 most innovative companies by Forbes magazine. Now in its sixth year, Forbes definitive ranking identifies the 100 most innovative publicly traded firms based on current valuation and future growth prospects.
“This is a significant recognition for Omnicom and a ‘first’ for an advertising and marketing company,” said John Wren, President and CEO, Omnicom. “To be recognized for innovation by Forbes is a testament to the effectiveness of our strategy to ensure all of our agencies, early on, were investing in digital tools and talent so we are extremely well positioned to assist our clients in creating breakthrough marketing innovation at scale.”
The ranking is based on a company’s “innovation premium,” which is the difference between its market capitalization and the net present value of cash flows from existing businesses. This calculation is then projected forward using a proprietary formula developed by HOLT, a unit of Credit Suisse.
Jonathan Nelson, CEO, Omnicom Digital, added, “All of our companies place great emphasis on being innovative in the ways in which we deliver messages for our clients. This ranking translates innovation into dollars and cents, which is an affirmation that creativity and excellence in execution lead to value creation.”