OpenX last week announced that is taking a Board seat with IAB UK, the UK trade association for digital advertising. OpenX’s vice president of European partner services, Gavin Stirrat, will be representing the company on the IAB UK Board, joining over 20 other industry leaders including representatives from Google, Facebook, Microsoft and more. IAB UK Board consists of some of the biggest, most defining digital advertising companies in the UK and plays an essential role in guiding and supporting IAB UK’s mission.
OpenX says the move comes on the heels of UK and EMEA growth for the company, as OpenX has added 133 new publisher partners (year to date) across EMEA and achieved year-over-year growth, with mobile revenue, in particular, growing 57 percent year-over-year.
“The IAB UK mission is to build a sustainable future for digital advertising. That is only possible when all parts of the value chain work together, to create a better experience for consumers, advertisers, publishers and all points in-between. OpenX has been an important part of the digital ecosystem for more than a decade and in that time has demonstrated a commitment to quality and transparency, most recentlyJon Mew, CEO, IAB UK
realisedthrough their successful completion of the IAB Gold Standard certification process. We are delighted to have OpenX and Gavin join our UK Board, to help guide and support the organization in the delivery of our mission.”
In addition to a seat on the Board, OpenX also recently earned IAB Gold Standard certification, a program created by IAB UK to reduce ad fraud, improve the digital advertising experience and increase brand safety across the industry. To achieve certification, the standard requires support of the ads.txt initiative, adherence to the LEAN standards set by the Coalition for Better Advertising and JICWEBs DTSG certification for brand safety.
“Quality is in our DNA at OpenX. IAB UK’s own quality initiatives align closely with our top priorities at OpenX, and I strongly believe this collaboration will prove immensely valuable in building a sustainable and fraud-free digital advertising ecosystem in the days, months and years to come. I am looking forward to working with the team at IAB UK, as well as the other Board members, to help introduce new standards to reinstate trust among partners andGavin Stirrat, OpenX’s vice president of European partner services
fast trackthe industry’s progression toward greater quality and transparency.”