Search News
Google Ads Outlines Ideal Performance Max Campaign Structure
Google Ads has released guidance on building effective campaign structures for Performance Max campaigns, emphasizing consolidation and thematic grouping.
Search News
Google Ads has released guidance on building effective campaign structures for Performance Max campaigns, emphasizing consolidation and thematic grouping.
Search News
Google Ads this month emphasized the importance of avoiding additional geo targeting when using Performance Max campaigns with store goals. Doing so can hinder performance and reach irrelevant audiences.
Search News
Google Ads this month has released updated information addressing two key concerns regarding Performance Max campaigns: brand safety and the benefits of upgrading existing campaigns.
Search News
Google Ads has clarified the ability of Performance Max campaigns to acquire new customers, addressing concerns that they solely focus on remarketing.
Video News
Google Ads this month has emphasized the importance of video in Performance Max campaigns, citing a 12% average conversion uplift for advertisers who include at least one video.
Search News
Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.
Search News
Lead generation remains a crucial focus for many advertisers, and Google Ads has responded with guidance on optimizing Performance Max campaigns for attracting high-quality leads.
Search News
Google Ads this month addressed concerns regarding the transparency of their Performance Max campaigns, a recently launched campaign type designed for cross-channel advertising.
Search News
Google Ads yesterday announced the integration of its advanced AI model, Gemini, into Performance Max campaigns. This move aims to simplify creative asset creation, enhance their quality, and ultimately drive better campaign performance for advertisers.
Social News
Reddit, the self-proclaimed community of communities, announced yesterday the filing of a registration statement with the SEC for a proposed initial public offering (IPO) of its Class A common stock.
Data News
Google and Reddit announced today an expansion of their existing partnership, focusing on integrating AI-powered features and improving content accessibility across both platforms.
Data News
Google today announced a series of updates to the Advertising section in Google Analytics, aiming to simplify reporting for both advertisers and publishers.
Data News
Comscore today announced an expansion of its Comscore Campaign Ratings (CCR) solution, now encompassing the top 100 local markets in the US.
Video News
German media giants ProSiebenSat.1 and RTL Deutschland are joining forces in the advertising technology (adtech) space, aiming to create a robust European alternative to dominant US players.
Audio News
Audacy yesterday announced the United States Bankruptcy Court for the Southern District of Texas has approved the Company's Plan of Reorganization.
Video News
YouTube has updated its YouTube Analytics revenue to include a new feature that shows creators their top-earning videos by format. This includes Shorts, VOD (video on demand), and live streams.