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Display   -   Mar 14, 2026 IAB Spain's branded content report names 7 deadly sins of the discipline
IAB Spain's branded content report names 7 deadly sins of the discipline

IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness.

by Luis Rijo
AI   -   Mar 14, 2026 Young people find digital marketing "meh" - and that's the industry's real problem
Downsides of working in digital marketing: pressure for results leads at 49%, IAB Polska 2025 survey.

IAB Polska's Point of Youth report finds under-30s view digital marketing as neutral territory - creative but losing to IT in the talent war, complicated by AI anxiety.

by Luis Rijo
Data   -   Mar 14, 2026 EU publishes 100+ responses on rules that could reshape big tech ad targeting
EU publishes 100+ responses on rules that could reshape big tech ad targeting

The European Commission and EDPB published over 100 public submissions on draft DMA-GDPR guidelines that constrain how Alphabet, Apple, Meta, Amazon and Microsoft handle consent for personalized ads and data access. Final rules expected in 2026.

by Luis Rijo
Video   -   Mar 14, 2026 CTV's conversion gap: why advertisers still can't close the loop on the big screen
Ghostly devices float in a dark living room as a smart TV streams, showing CTV attribution gaps.

IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026.

by Luis Rijo
Retail   -   Mar 14, 2026 Retail media accounting rules create hidden revenue gaps for CMNs
Retailer P&L comparison showing how IFRS accounting shifts retail media from COGS to revenue.

IAB Europe and Mediasense explain how IFRS accounting rules shape retail media revenue reporting, creating gaps between public figures and actual CMN performance data.

by Luis Rijo
AI   -   Mar 14, 2026 SerpApi pushes to kill Reddit's DMCA suit over Google scraping
Reddit's Snoo mascot behind bars clutching user posts as robotic API arms breach the gate.

SerpApi this week filed a renewed motion to dismiss Reddit's amended DMCA lawsuit, arguing the platform cannot enforce copyrights it does not own over public search results.

by Luis Rijo
AI   -   Mar 14, 2026 Meta deploys AI and law enforcement to fight scams across Facebook, WhatsApp
Meta Messenger scam detection warning showing AI review prompt and common scam signs on mobile.

Meta today launched AI scam tools across Facebook, Messenger, and WhatsApp, expanded advertiser verification to 90%, and aided 21 arrests in Thailand. Here's what it means.

by Luis Rijo
AI   -   Mar 14, 2026 Jeff Green's $150M stock bet and the AI future he's betting on
Jeff Green (The Trade Desk) and Ari Paparo (Marketecture) on stage at Marketecture Live 2026.

Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.

by Luis Rijo
IAB Spain's branded content report names 7 deadly sins of the discipline
Display   -   Mar 14, 2026 IAB Spain's branded content report names 7 deadly sins of the discipline

IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness.

by Luis Rijo
Featured Articles 8 Articles
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Display   -   Mar 14, 2026 IAB Spain's branded content report names 7 deadly sins of the discipline
IAB Spain's branded content report names 7 deadly sins of the discipline

IAB Spain published a 86-page branded content report on March 11, 2026, identifying seven common failures that undermine campaign quality, ethics, and effectiveness.

by Luis Rijo
AI   -   Mar 14, 2026 Young people find digital marketing "meh" - and that's the industry's real problem
Downsides of working in digital marketing: pressure for results leads at 49%, IAB Polska 2025 survey.

IAB Polska's Point of Youth report finds under-30s view digital marketing as neutral territory - creative but losing to IT in the talent war, complicated by AI anxiety.

by Luis Rijo
Data   -   Mar 14, 2026 EU publishes 100+ responses on rules that could reshape big tech ad targeting
EU publishes 100+ responses on rules that could reshape big tech ad targeting

The European Commission and EDPB published over 100 public submissions on draft DMA-GDPR guidelines that constrain how Alphabet, Apple, Meta, Amazon and Microsoft handle consent for personalized ads and data access. Final rules expected in 2026.

by Luis Rijo
Video   -   Mar 14, 2026 CTV's conversion gap: why advertisers still can't close the loop on the big screen
Ghostly devices float in a dark living room as a smart TV streams, showing CTV attribution gaps.

IAB Europe's CTV Working Group says cross-device attribution and fragmented identifiers still block CTV's shift from brand to performance channel in 2026.

by Luis Rijo
Retail   -   Mar 14, 2026 Retail media accounting rules create hidden revenue gaps for CMNs
Retailer P&L comparison showing how IFRS accounting shifts retail media from COGS to revenue.

IAB Europe and Mediasense explain how IFRS accounting rules shape retail media revenue reporting, creating gaps between public figures and actual CMN performance data.

by Luis Rijo
AI   -   Mar 14, 2026 SerpApi pushes to kill Reddit's DMCA suit over Google scraping
Reddit's Snoo mascot behind bars clutching user posts as robotic API arms breach the gate.

SerpApi this week filed a renewed motion to dismiss Reddit's amended DMCA lawsuit, arguing the platform cannot enforce copyrights it does not own over public search results.

by Luis Rijo
AI   -   Mar 14, 2026 Meta deploys AI and law enforcement to fight scams across Facebook, WhatsApp
Meta Messenger scam detection warning showing AI review prompt and common scam signs on mobile.

Meta today launched AI scam tools across Facebook, Messenger, and WhatsApp, expanded advertiser verification to 90%, and aided 21 arrests in Thailand. Here's what it means.

by Luis Rijo
AI   -   Mar 14, 2026 Jeff Green's $150M stock bet and the AI future he's betting on
Jeff Green (The Trade Desk) and Ari Paparo (Marketecture) on stage at Marketecture Live 2026.

Jeff Green's $150M TTD stock purchase sparked rare candour on AI chat ads, agentic campaigns, retail media, and why Amazon's DSP may not last five years.

by Luis Rijo
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