Meta opens its ad system to Claude and ChatGPT with new AI connectors
Meta launched AI connectors letting Claude and ChatGPT manage campaigns, catalogs, and ad signals directly - no developer credentials or API setup required.
PPC Land
Posts
Previous Posts-
-
SISTRIX April 2026: AI citation drift and the death of keyword research
SISTRIX April 2026 review reveals AI citation drift rates of 54-59% across six countries and launches Prompt Research to replace traditional keyword research.
-
Walmart Connect opens CTV to all advertisers with Connect Select
Walmart Connect launches Connect Select CTV marketplace in Walmart DSP with Magnite, PubMatic, FreeWheel, and first-party shopper data for all advertisers.
-
OpenAI's privacy policy now lets advertisers send purchase data
OpenAI updated its US privacy policy on April 30 to formalize advertiser data sharing, purchase data receipt, and user targeting through marketing partners.
-
Guideline brings local CPM benchmarks to CTV and podcasts
Guideline expands SQADCosts Local to CTV, audio streaming, and podcasting, delivering geo-targeted CPM benchmarks across 60+ U.S. publishers for local buyers.
-
Typeface AEO Analyzer scores content for AI search as Firstsource deal lands
Typeface yesterday launched an AEO Analyzer that scores content for AI answer engine visibility, as Firstsource announced a parallel agentic marketing partnership.
-
NZZ seals 45% stake in APG|SGA as JCDecaux and Pargesa exit Swiss OOH
NZZ completes its 45% stake in APG|SGA as JCDecaux and Pargesa fully exit Switzerland's largest out-of-home media company after months of regulatory steps.
-
Bankinter fined €240K for EVO Banco data breach exposing 1.27M records
Spain's AEPD fined Bankinter €240,000 over a 2024 API vulnerability at EVO Banco that exposed financial and identity data of 1.27 million people in Spain.
-
Italy fined Intesa Sanpaolo 17.6M for profiling 2.4M bank customers
Italy's Garante fined Intesa Sanpaolo 17.6M euros for secretly profiling 2.4 million bank customers to select them for the Isybank transfer, violating GDPR.
-
Social media scams cost Americans $2.1B in 2025, FTC finds
The FTC reports Americans lost $2.1 billion to social media scams in 2025, an eightfold rise since 2020, with Facebook ranking as the costliest single platform.
-
LinkedIn beats YouTube as top B2B video channel, Wistia report finds
Wistia's 2026 State of Video Report finds LinkedIn surpassed YouTube as the top B2B video channel, with 81% of businesses citing it as their primary platform.
-
Why major publishers are backing Amazon against Perplexity's AI spoofing
DCN's amicus brief backs Amazon in the Ninth Circuit, warning that Perplexity's AI agent spoofing corrupts ad metrics and undermines publisher revenue at scale.
