IAB says legacy measurement is cheating retail media out of its real value
IAB and Instacart argue that Marketing Mix Modeling systematically undercounts retail media impact, urging CPG brands to adopt closed-loop measurement instead.
PPC Land
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NIQ and Adsquare make real CPG purchase data available for programmatic ads
NIQ and Adsquare today announced a collaboration making real CPG purchase-based GeoPurchase audience segments available for programmatic and DOOH campaigns.
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The American Prospect drops programmatic ads, bets on reader trust
On April 6, 2026, The American Prospect removed all programmatic advertising from its website, citing surveillance, monopoly power, and damage to journalism.
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Italy's Garante fines Intesa Sanpaolo €31.8M - one employee, 3,573 victims
Italy's Garante fined Intesa Sanpaolo €31.8M after one bank employee accessed 3,573 customer accounts, including politicians, for two years undetected.
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Sundar Pichai's candid take on AI, Search latency, and Google's $180bn bet
Google CEO Sundar Pichai details millisecond latency budgets, a $180bn CapEx plan, and why Search will become an agent manager within a decade on a podcast.
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Google AdSense is reshuffling its ad tech partner list - what publishers need to know
Google today announced a two-phase experiment to update AdSense's commonly used ad technology partner list, with changes starting April 20 and a final update on or after June 5, 2026.
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Fubo targets $300M EBITDA by 2028 after Disney merger profitability turn
Fubo today set Adjusted EBITDA targets of $80-$100M for fiscal 2026 and $300M for 2028, backed by contractual wholesale fee step-ups tied to its Disney deal.
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JCDecaux acquires Tokyo taxi shelter operator VISTA COMMUNICATIONS
JCDecaux signed an agreement on March 30, 2026 to acquire VISTA COMMUNICATIONS Inc., adding 29 taxi shelters and 58 advertising faces in Tokyo to MCDecaux.
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Cloudflare and ETH Zurich say AI bots are breaking the web's cache layer
Cloudflare data shows AI crawlers cause cache miss surges affecting human users, with 32% of network traffic automated and new cache architectures proposed.
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Coachella 2026 kicks off this Friday with YouTube's biggest livestream yet
YouTube streams Coachella 2026 starting April 10 with 7 stages, 4K resolution, Multiview, and a virtual merch store - here is what changed and why it matters.
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Google Vids gets free Veo 3.1 video generation, music, and AI avatars
Google Vids adds free Veo 3.1 video generation, Lyria 3 music, and directable AI avatars for all users, with 1,000 monthly generations for Ultra subscribers.
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Gmail username change is live - and it could break your login system
Google on March 31 enabled Gmail username changes for U.S. users, creating authentication risks for platforms using email as the primary user identifier.
