TikTok and Samba reveal 172% ticket sales lift in new box office study
TikTok and Samba's Box Office Lift study across 38 U.S. theatrical campaigns shows 172% median ticket purchase lift and $1.70 incremental ROAS, outperforming linear TV by 15x.
PPC Land
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TikTok and BSI's creator suitability report reframes brand risk
TikTok and Brand Safety Institute publish creator suitability report with frameworks on vetting, lifecycle management, and ad spend reaching $43.9bn in 2026.
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TikTok's TopReach merges two premium ad slots - and promises 59% more reach
TikTok's TopReach unites TopView and TopFeed placements into one buy, delivering 59% incremental reach at 3X lower cost per reach than TopView alone.
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TikTok Pulse suite targets brand-safe trends with new creator and AI tools
TikTok Pulse suite expands with Pulse Tastemakers and Pulse Mentions in 2026, offering contextual ad placement next to top content, creators, and brand conversations.
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Amazon's AI shopping prompts are now billable: what changed on March 25
Amazon's Sponsored Products and Sponsored Brands prompts exited beta on March 25, 2026, introducing CPC charges for AI-generated shopping conversations previously free since November 2025.
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Dutch court bans Grok from generating non-consensual nude images
Amsterdam's court today banned xAI's Grok from generating non-consensual nude and child sexual abuse images in the Netherlands, imposing €100,000 daily fines.
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Google's March 2026 core update is here - and it follows spam by just 3 days
Google's March 2026 core update began rolling out on March 27 at 02:14 PDT, days after the spam update - here is what search professionals need to know.
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TCF enforcement more than doubled in 2025, IAB Europe report shows
IAB Europe's 2025 TCF Compliance Report reveals vendor enforcement procedures surged 118% to 587, with 953 vendors and 181 CMPs registered across the framework.
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Austria's influencer marketing gets its first rulebook - and the industry wrote it
Austria's IAB Creator Hub published "The Paper" on March 3, 2026 - the first influencer marketing guide covering legal, tax, and disclosure rules for creators, agencies, and brands.
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BVDW's email marketing guide tackles AI agents and a 376-billion daily inbox
Germany's digital economy association BVDW published a 24-page email marketing guide on March 18, 2026, covering AI agents, KPIs, accessibility, and GDPR compliance.
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YouTube creator marketing study: 79% Gen Z trust rate and 2.3X ROAS gap with social
YouTube's March 2026 Think with Google report reveals creator marketing data showing 79% Gen Z trust rates, 2.3X higher long-term ROAS than paid social, and 3M vetted creators.
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How AMC Networks uses AI to find fans it didn't know it had
AMC Networks CMO Kim Granito reveals how predictive AI, generative video, and audience intelligence drove a nearly 30% subscriber acquisition gain season-over-season.
