Index Exchange integrates xpln.ai's predictive attention metrics directly into its supply-side platform, enabling programmatic buyers to optimize campaigns based on eye-tracking data before placing bids.
by Luis Rijo
Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.
ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.
iPullRank's Mike King argues Google's AI search guide protects platform interests, dismissing GEO, chunking, and multi-platform SEO strategies in May 2026.
Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns.
Meta today opened Ray-Ban Display glasses to developers via two build paths - a mobile SDK and a new web app route using standard HTML, CSS, and JavaScript.
YouTube auto dubbing now reaches over 6 million daily viewers in 27 languages, with expressive speech in 8 and a lip sync pilot expanding to visual translation.
Publicis Groupe today agreed to buy LiveRamp in an all-cash $2.5 billion deal, paying a 30% premium to fold data collaboration into its agentic AI strategy.
The week of May 11-17, 2026 compressed upfront presentations, TikTok's MCP launch, ChatGPT's global ad expansion, Amazon's shopping AI merger, and a Starlink surveillance investigation into seven days.