Amazon kills MX Player brand, folding it into Prime Video for India ad reach
Merger unites 6 of India's 10 most-watched web series in one ad destination, giving marketers shoppable formats and Amazon shopping signals across the catalog.
PPC Land
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Amazon DSP now names the specific retailers its ads drive sales to
Exposure-based rollout uses the Amazon Shopper Panel and extends the April 2026 category breakouts to named stores, but stays limited to the United States.
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German regional publishers gain 30.9% while US news drops 17.1%
Independent regional publishers surged 30.9% as German news logged seven straight months of growth, a gap of nearly 25 points over the declining US market.
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Amazon young adults gain 5% cash back on dorm gear as rewards hit $225M
New home, kitchen and office categories run July 20 to September 15, joining beauty and electronics as Amazon courts Gen Z during its costliest shopping season.
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Amazon says it saved shoppers $50bn on deals and coupons in 2025
Prime hit its 20th US year as the retailer claimed the lowest online prices for a ninth straight year, 14% under rivals. What the numbers leave out matters.
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Amazon Business gains 1.8 million organizations as sales double to $60bn
Sales roughly doubled from the $35bn recorded in December, and 97 of the Fortune 100 now buy through the platform. Where does Amazon Business grow from here?
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Adobe study: workers want creative AI but only 9% use it, waste 400 hours
Workers estimate that 32% of their tasks could improve with creative AI, yet only a third received training, and cost and relevance still block adoption now.
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AI Digital buys Barcelona agency to feed a studio that cuts 12 weeks to one
Miami consultancy folds a Barcelona team into AI Creative Studio, which since May has cut an 8-to-12-week production process to a first cut in about one week.
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IAS study finds MFA traffic rises 5% on Christmas Eve and Christmas Day
Impressions surge 280% during peak shopping weeks, yet made-for-advertising traffic expands 5% over Christmas, pressuring where marketers place holiday budgets.
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Crunchbase MCP puts 84%-accurate funding predictions in Claude, ChatGPT
Prediction models have anticipated 84% of funding events before they happened. The data draws on 39 billion live signals, now reachable inside MCP-ready agents.
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Jamloop measures 3,224 incremental subscriptions at 365% ROAS on CTV
Household-level holdouts suppress control groups mid-delivery, validated against bidstream. A 30-day window closes before final cost-per-subscriber reads land.
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VAB adds 3 vendors to measurement directory as TV self-grading collapses
Refreshed guide now catalogs 20 vendors including datafuelX and VideoAmp, arriving as Nielsen's currency monopoly and TV's self-grading model both fracture.
