Kantar identifies AI agents, retail media hitting 1.8x better results, creator ROI demands among ten marketing trends reshaping brand strategy in 2026.
by Luis Rijo
Google opens the WebMCP origin trial in Chrome 149, letting websites expose structured tools to AI agents instead of leaving them to parse pixels and DOMs.
Advertisers warn Google's AI Max routes specific product searches to generic landing pages, fueling frustration before the DSA shutdown set for September 2026.
Google on May 19 upgraded AI Mode with Gemini 3.5 Flash, information agents, generative UI, agentic booking, and Personal Intelligence across 200 countries.
Data centers supported 5.5 million US jobs and $927bn in GDP in 2024, PwC finds - while E3 finds no clear evidence they raised electricity bills for households.
ICO advises UK government to ease PECR regulation 6 consent rules for low-risk online ads, covering contextual targeting, frequency capping and measurement.
iPullRank's Mike King argues Google's AI search guide protects platform interests, dismissing GEO, chunking, and multi-platform SEO strategies in May 2026.
Meta and Toluna tested 100 Reels ads in 4 markets, finding early branding, audio, and emojis significantly boost purchase intent across brand and DR campaigns.
Meta today opened Ray-Ban Display glasses to developers via two build paths - a mobile SDK and a new web app route using standard HTML, CSS, and JavaScript.