Advertising veterans warn new AI protocol ignores fraud risks while major platforms resist adoption that threatens vendor lock-in profits.
by Luis Rijo
Google Marketing Live, Google I/O, Publicis buying LiveRamp for $2.5bn, OpenAI visual ads, and Omnicom exiting identity reshape the week of May 18-21, 2026.
A new Originality.ai study scanning over 3 million websites finds just 26 public UCP implementations, raising questions about agentic commerce readiness.
Google unveiled 42 lead gen launches at GML 2026 covering AI bidding, creative tools, measurement upgrades, and new ad formats for search, YouTube, and Maps.
Gracenote's Q2 2026 Data Hub update shows sports now represents 5% of SVOD content, with HBO Max holding 35% of all sports programming across major streamers.
Spotify detailed its rebuilt advertising platform at the 2026 Investor Day, with biddable channels now topping a third of ad revenue and 68% advertiser growth.
Google AdSense expands collapsible anchor ads to desktop and renames the format to dynamic anchors, with automatic activation deadline set for June 20, 2026.
Reddit today launched Dual Attribution beta, Max campaigns for apps, and App Event Optimization GA - 17% lower CPA and 27% more conversions in early tests.
Google today launched Ask Advisor at GML 2026, a unified Gemini AI agent spanning Google Ads, Analytics, Merchant Center, and DV360 for marketers globally.