"Dai Dai" just conquered France and Germany at last
"Dai Dai" claims YouTube's global No. 1 for a 7th straight week and finally tops France and Germany, while Oliver Tree's catalog surge shifts after his death.
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Google adds Instagram, TikTok, X and YouTube data to Search Console
Creators with no website can now track which search terms drive clicks to their Instagram, TikTok or YouTube posts. Full access rolls out over the coming weeks.
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DMA gains Firefox 6 million EU users but leaves Google 90% dominant
A University of Antwerp analysis finds Bing, Edge and Mozilla, not EU rivals, stand to gain most from contestability, questioning whether sovereignty follows.
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Banking ads lose $295K yearly to fraud, Lunio finds
Google Search itself carries banking's highest Google-channel fraud rate at 5.51 percent, Lunio finds, while LinkedIn clicks there run over a third invalid.
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Criteo takeover bid reshapes an adtech industry already in flux
A 50 percent premium bid for Criteo lands alongside a Google Ads bidding change, an FTC ruling on AI bias and new ad verification data reshaping July 2026.
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YouTube Premium Lite skips 57 countries even after new expansion
The lower-cost ad-light plan now covers 63 countries, but 57 markets holding full YouTube Premium still lack Lite, leaving the global rollout uneven for now.
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Ketch cuts podcast cleanup from days to minutes with Wistia MCP
Ketch cleared 90 mislabeled podcast episodes in minutes via Wistia's new MCP server. Over 300 accounts queried it in days. What happens to library work next?
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Google Ads gives advertisers 6 weeks before CPA targets double
The Bid Target Adjustment Tool went live July 6, starting a 42-day countdown before budget-limited campaigns shift toward stated CPA and ROAS goals for good.
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FTC move could force Colorado to rewrite new AI bias law
The proposal argues undisclosed ideological output tuning can breach Section 5, naming Colorado's SB 26-189 as impliedly preempted. Comments close July 31.
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DoubleVerify cuts fraud rate 24% but out-of-geo ads jump 12%
Brand suitability violations declined 9 percent while telecom scored lowest for ad attention at 90. EMEA led all four regions with an Attention Index of 110.
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US Prime Day ad spend falls 8.8% as conversion jumps 17.1%, CommerceIQ finds
Shoppers browsed 10.3% fewer product pages yet bought more per visit. Brands cut spend 8.8% and held ROAS flat at 4.78x. Can that discipline hold as CPCs rise?
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Amazon cuts Featured Offer eligibility gate starting July 2026
Sellers no longer face a separate performance check before Featured Offer ranking. Rollout finishes globally by December, automatically covering existing offers
