Data News
Google introduces a Predict Top Spenders Template in Google Analytics
Google this week announced it has introduced a new template in Google Analytics, where advertisers can predict the top performing marketing channels.
Data News
Google this week announced it has introduced a new template in Google Analytics, where advertisers can predict the top performing marketing channels.
Social News
Pinterest this month introduced Hebrew language. Pinterest says it has more than 55 million Pins in Hebrew already on Pinterest.
Data News
Google this week announced a new Home page in GA4 properties. Google says the new homepage provides more personalized content.
Data News
IAB Europe this week appealed Belgian Data Protection Authority ruling. IAB Europe disputes that it acts as a controller for the recording of TC Strings.
Search News
Google this week announced it has paused temporarily from serving ads to users located in Russia.
Video News
Disney this week announced it will introduce ads in Disney+, beginning in the U.S. in late 2022, with plans to expand internationally in 2023.
Display News
Microsoft this week introduced a new Ad Creator, a tool for advertisers to source and edit images. Microsoft says that visuals lead to more engagement, with 7% higher click-through rates (CTRs) on the ads with visuals.
Search News
Yandex, Europe’s largest internet business operating in the Russian market, clarified this week that it can continue to operate for at least the next 12 to 18 months, during the war between Russia and Ukraine.
Video News
Google this month announced that it’s introducing new brand signals in Custom bidding scripts.
Display News
Google this month rolled out several updates on the DV360 UI, Google’s DSP. Google has introduced a new homepage workspace, new line item duplication options, updated messaging for creative approvals, and insights on custom bidding.
Display News
Google this month stopped all display ads in the so-called Donetsk People’s Republic (DNR) and Luhansk People’s Republic (LNR).
Display News
Google this month announced it has paused the monetization of Russian Federation state-funded media via Google Ad Manager.
Display News
Microsoft last month expanded the countries where advertisers can run ads via Microsoft Advertising. With Microsoft, advertisers can run ads in search, native display (audience network), and shopping ads.
Display News
Microsoft this week announced it has rolled out support for Microsoft Audience Network in Microsoft Advertising Editor. Before, campaigns running in Microsoft Audience Network could only be managed via an UI or via an API.
Display News
Google this week announced that will extend the Privacy Sandbox initiative to Android. Privacy Sandbox is an initiative to improve user privacy, first launched just for web.
Display News
Google this week introduced a new ad format in AdSense displaying search terms related to the content of the pages the users are reading. In this format, users will see search ads.