The Trade Desk updates its trading platform
Solimar it's the new trading platform of The Trading Desk.
Solimar it's the new trading platform of The Trading Desk.
Video News
Unlisted videos are often used for YouTube ads.
Display News
Adevinta now owns eBay Kleinanzeigen and Mobile.de in Germany.
Google yesterday announced that will no longer require merchants to provide their accepted payment methods on their website to customers before the checkout process.
AdsWizz this month announced the launch of a new attribution solution in AudioMatic and AudioServe. With the new attribution solution, advertisers can track conversions such as app downloads, website visits, sign-ups, add to cart and purchase confirmations. AudioMatic is AdsWizz’s audio and podcast planning and buying platform for advertisers.
The Trade Desk this month announced it has launched operations in India. TTD hired Tejinder Gill as India General Manager. “While Indian consumers are spending 70 percent of their time on the open internet, almost 80 percent of India’s digital ad revenue still goes to the big tech platforms,
TikTok this month introduced Brand Lift Studies (BLS) in TikTok Ads. Advertisers can now have data to understand and measure the impact of their campaigns. TikTok BLS questionnaires show in-feed, with music and motion graphics. In the announcement, TikTok said it has integrated Kantar as the third-party verification measurement partner
Bundeskartellamt, Germany’s Federal Antitrust Office, this month announced an antitrust investigation against Apple. Bundeskartellamt is evaluating Apple’s new restrictions on ad tracking, and the pre-installation of Apple’s own applications. Bundeskartellamt said it is also evaluating the 30 percent commission rate in Apple’s App Store. “We will
TikTok today announced a partnership with Oracle, with an integration of Oracle Moat Analytics through the TikTok ads platform. TikTok wants that brands are confident about their ad investment on TikTok. “TikTok is changing the game for short-form mobile content, and Oracle Moat is proud to be the first measurement
Display News
App Annie today revealed that spend in-app continues to grow. Consumers spent $34 billion on apps in Q2 2021 surpassing the previous record held in Q1. Categories including sports and travel saw significant growth, indicating that sectors hurt most by the pandemic are on the verge of a strong recovery
Glücksspielstaatsvertrag will regulate the gambling industry in Germany.
FLoC is Google’s alternative for interest-based targeting, when third-party cookies are phased out in Chrome.
Google said last year that expects the advertiser verification process will take a few years to complete, with a globally expansion.
6-second bumper ads are now allowed in YouTube reach campaigns.
Ads Creative Studio initially to be available in beta to Display & Video 360 customers, and to select YouTube Ads customers.
Lightbox creatives were limited to Google exchange.