Data News
iSpot acquires Ace Metrix
The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
Data News
The combination of iSpot and Ace Metrix will provide brands with a unified understanding of audience reach, consumer attention, brand impact, and return on TV and CTV advertising investments.
Audio News
Last month, the podcast Stuff You Should Know (ARN/iHeartMedia) reclaimed the #1 spot as the most downloaded podcast in Australia.
Retail News
Yelp is now displaying if businesses are enforcing social distancing and if their staff is wearing masks.
Search News
With the new Google News report in Search Console, publishers can have insights on their results in Google News' Android and iOS apps, and on news.google.com.
Google Tag Assistant is a Chrome extension that enables advertisers to check if Google tags such as Google Analytics, Google Tag Manager, Google Ads Tracking, are working correctly.
Data News
Uganda's shutdown of the Internet shows how a government can cut off the Internet in less than one day.
Data News
Microsoft Clarity is a free-to-use website analytics tool, similar to Google Analytics.
Retail News
Advertisers can now request translations of recommended keywords for Sponsored Brands ads in Amazon Advertising API.
Video News
B2B marketers can add, manage, and measure podcast videos in the same manner as an audio-only podcast.
Media Rating Council accredited Ads Data Hub for Sophisticated Invalid Traffic (SIVT)-filtered, rendered, and viewable video ad impressions and TrueView Views.
Retail News
Sponsored Display product targeting recommendations in Amazon Advertising API are now available in the UK, France, Spain, Italy, Germany, United Arab Emirates, Canada, and Japan.
Video News
LG, the South Korean company, is investing nearly USD 80 million in TV data and measurement business to create an owned and operated first-screen, cross-device advertising platform.
Audio News
With Deezer's Sponsored Editorial Playlists, advertisers can ‘take over’ Deezer’s editorial playlists to get closer to millions of Free subscribers.
Social News
Experiences, Social Commerce, Gaming & Sports, over-the-top (OTT)/connected television (CTV), and Cookieless Future are the trends for Q1 2021.
Data Exclusions ensures Smart Bidding uses accurate data to set the right bids.
Video News
FreeWheel last week announced that it signed a new multi-year deal with TEGNA to transform and automate the way TEGNA’s buyers and sellers transact, including through CTV/OTT advertising platform Premion.