Google introduces Performance Max Experiments

Google introduces Performance Max Experiments
Performance Max experiments

Google this month rolled out Performance Max Experiments in Google Ads. Advertisers can now test 1) uplift from Performance Max or test 2) Performance Max campaigns vs. Shopping campaigns.

Performance Max Experiments enables advertisers to run experiments with advertiser's existing campaign types and Performance Max, and monitor results before applying any changes.

Performance Max Experiments is available in the menu, in every campaign.



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