Performance planner now supports shopping campaigns

Google last week introduced support for shopping campaigns in Google Ads’ performance planner. Advertisers can now plan their shopping campaigns on the Performance Planner.

According to Google, the features available for Shopping campaigns are:

• Adjust budget and campaign settings to evaluate their impact on performance.
• Manage budgets across multiple accounts and campaigns.
• Plan for upcoming seasonal periods more effectively.

Google launched a new performance planner last year. In performance planner, advertisers can have forecasts for their campaigns, explore outcomes by adjusting campaign settings, understand opportunities in seasonal periods, and manage budgets across accounts and campaigns.