Piccolo Podcasts and Media today announced the launch of a new online ad-tech platform designed to connect independent podcasters with brands.
PodShare is seeking to get as many podcasters and businesses signed up as possible with plans to launch in late 2021.
Piccolo Podcasts and Media is encouraging smaller podcasts to sign up, as they are looking for niche areas.
The Australian company says PodShare will make podcast monetisation effortless, and allow brands to connect directly to targeted audiences with host read ads, as well as more native branding formats like unboxings, reviews, and guest interviews.
“As podcasters ourselves, we understand the incredible creativity and hard work that goes into putting a podcast together, and we want podcasters to be rewarded for that.” Said founder of PodShare and Piccolo Podcasts, Andrew Menczel. “Our platform will make it easy for brands big and small, local and international to find your podcast and sign up to advertise with you.”
According to Piccolo Podcasts and Media, PodShare has a revenue split 70/30, giving podcast creators 70% of the revenue. PodShare finds the advertisers, takes care of the invoicing and chasing up payments.
Advertisers rates range from $60-$150 per 1000 listeners on a CPM basis.
Podshare gives full control to podcasters, with the option to decline any sponsorships they don’t think fits in with their content.