Pinterest this week announced a revenue growth of 125% year over year to $613 million, but the global Monthly Active Users (MAUs) grew 9% year over year to 454 million, but that meant a decline of 5% in MAUs versus the previous quarter.
In the case of the US, Pinterest registered a 5% decrease in MAUs, year over year.
In previous quarters, Pinterest MAUs grew at a rate above 30%, year over year.
Pinterest says it had fewer monthly active users than expected in Q2 2021. Pinterest justifies the slowdown in growth because of lifted lockdowns, and people spending less time at home.
Pinterest’s revenue increase in Q2 2021 was because of a higher average revenue per user (ARPU). Pinterest registered a 227% growth in ARPU on international users, and 107% growth in the United States.
Pinterest ARPU with international users was $0.14, and with United States was $2.5. For comparison, Facebook had $53.01 ARPU in the US, and $4.16 ARPU in Asia.