Pinterest rolls out well-being search for people feeling down

Pinterest is rolling out well-being search for people feeling down. Searches for queries like “stress quotes,” “work anxiety” or other terms that indicate users might be feeling down, will return a collection of emotional well-being activities.

These activities were created with the help of emotional health experts at Brainstorm, the Stanford Lab for Mental Health Innovation, and with advice from Vibrant Emotional Health and the National Suicide Prevention Lifeline. Each practice offers people an interactive way to try to improve their mood––from tools to help someone relax to self-compassion exercises.

Pinterest says that these activities are private and not connected to the account, so Pinterest will not show recommendations or ads based on their use of these resources, and Pinterest also does not track who uses them, and all activity is stored anonymously using a third-party service.

The collection of emotional well-being activities will be available to everyone in the U.S. over the coming weeks in our app for iOS and Android (version 7.25).