Pixability launches a video creative decisioning engine

Pixability this week announced the launch of a video decisioning engine to connect the right combination of creative and targeting with their audiences.

According to Pixability, the Video Creative Decisioning Engine delivers the right creative to the optimal mix of personas and contexts proven to drive peak performance against advertiser-specific objectives. Backed by the Video Creative Decisioning Engine, marketers can understand which creative performs best in a given context, and maximize impact throughout a campaign.

“There’s a seismic shift underway as audience eyeballs and ad dollars move from traditional media to digital domains, dominated by YouTube and Facebook — and throughout this change, the Pixability platform has helped our brand and agency customers plan, activate, optimize and measure their video advertising. Our innovation around creative decisioning will continue to empower marketers to drive optimal video creative delivery, and maximize their ROI.”

David George, CEO of Pixability

Pixability analyzes all permutations of audience, creative, and context. Pixability then automatically adjusts campaign budgets to ensure each creative reaches the most responsive audience within the best context. The Video Creative Decisioning Engine is available now as part of the Pixability’s core video advertising platform, which is available both as a SaaS platform or as a managed service.

“Campaign after campaign, we turn to Pixability for their deep targeting capabilities on YouTube. Pixability provides insightful guidance and incorporates innovative technology to amplify performance across our video strategy. Their creative decisioning capabilities drive real-time optimizations that ensure we’re maximizing the impact of our media buying. By working with Pixability, our team has not only grown our investment with YouTube but has also elevated our expertise in the industry.”

Elyssa Warren, Media Director at Blue 449