Sign in Subscribe

By Luís Daniel Rijo in Video News —

Pixalate: global CTV IVT rate stands at 17% in Q4 2023

Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.

Pixalate: global CTV IVT rate stands at 17% in Q4 2023

Pixalate this week released the Q4 2023 Global Connected TV (CTV) Invalid Traffic Benchmark Report. This report analyzes invalid traffic (IVT, including ad fraud) rates for open programmatic advertising on CTV devices.

Key Findings:

  • Global CTV IVT rate stands at 17% in Q4 2023 (a slight decrease from 18% in Q4 2022).
  • $1.1 billion in global CTV open programmatic ad spend was lost to IVT in Q4 2023.
  • EMEA region reported the highest CTV IVT rate at 42%.
  • UK-based traffic on CTV apps had the highest worldwide IVT rate at 49%.
  • Amazon Fire TV devices showed a 30% IVT rate.
  • Roku and Apple TV had a 14% IVT rate.
  • Samsung devices had the lowest IVT rate among leading CTV devices at 11%.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe