Pixalate this week announced it has received the certification from Media Rating Council (MRC) for Sophisticated Invalid Traffic (SIVT) detection and filtration for over-the-top (OTT) video ad impressions. Pixalate says it was the first company to receive this accreditation.
Currently, Pixalate is now the only accredited solution for marketers to protect their growing OTT advertising investments. Pixalate also received accreditation for its over-the-top (OTT) served video ad impression tracking.
“OTT is a critical new channel in today’s digital landscape. We congratulate Pixalate on the significant achievement of becoming the first company to receive MRC accreditation for its SIVT detection and filtration in OTT, which clearly demonstrates Pixalate’s position as an industry leader in this space.”George W. Ivie, Executive Director and CEO of the MRC
With over 80% of U.S. households already equipped with OTT devices, Tru Optik estimates global OTT ad spend to reach $50 billion by 2020. Pixalate’s analysis shows global OTT fraud rates average 19% and forecasts marketers stand to lose $10 billion in OTT spend in 2020. With the growing importance of OTT audiences, capitalizing on the opportunity without risking brand reputation and ad spend is key.
“This industry-first OTT accreditation is a landmark achievement for Pixalate and the fast-growing OTT space. Our OTT accreditation from the MRC provides brands and platforms with an opportunity to adhere to the invalid traffic guidelines in order to protect their ad dollars and reputation.”Jalal Nasir, CEO of Pixalate
OTT Blocking now available on pre-bid
Pixalate launched this month OTT Blocking on pre-bid. Pixalate has expanded its OTT products, adding high-risk OTT devices and IPs to its pre-bid Blocking solution. With OTT detection through its post-bid Analytics, Pixalate analyzes data from over 55 million OTT devices each month to deliver an exhaustive system for identifying fraud in OTT advertising.
Pixalate’s OTT Blocking works for IPv4 and IPv6 addresses and includes SSAI solutions. Pixalate says this update makes Pixalate’s pre-bid the first truly cross-channel fraud management system for detection and blocking across display, in-app, video and OTT formats.