Planet Broadcasting, Australia’s largest independent podcast network, has selected Triton Digital to power the delivery and monetization of its podcast content, Triton Digital this week announced.
Planet Broadcasting will utilize Triton’s robust audio streaming network to deliver audio content to their 844,000 subscribers, and the Tap Ad Server to dynamically insert targeted pre, mid, and post-roll audio ads into their content.
To support their monetization goals, Planet Broadcasting will leverage Triton’s programmatic audio marketplace (a2x®) and audio SSP (Yield-Op) to make their online audio inventory available to media buyers around the world through both open and private marketplace deals.
“Providing an exceptional listening experience means working with the best in the industry. Along with their knowledgeable team, Triton’s state-of-the-art audio streaming and advertising technology are unparalleled, delivering the enterprise-level sophistication and uncompromising reliability we need to support our global podcast network.”
Claire Tonti, CEO of Planet Broadcasting
In addition to Triton’s audio streaming network and Tap Ad Server, Planet Broadcasting will continue to use the enterprise Omny Studio podcast management platform to capture, edit, and distribute their podcast content.