Oura sued over 95% sleep staging accuracy claim in ads
Peer-reviewed testing put stage detection at 53.18%, and the filing counts 91 live Meta ads carrying that promise. Health-category buyers now face a jury test.
Peer-reviewed testing put stage detection at 53.18%, and the filing counts 91 live Meta ads carrying that promise. Health-category buyers now face a jury test.
Agentic ad protocols AAMP and AdCP overlap on 13 functions, IAB Tech Lab says, while just 6% of marketers act on in-platform AI advice, StackAdapt has found.
Activation begins inside Buyer Cloud and Curation Hub, the buy-side tools Comcast rebuilt from Beeswax. No match rate is disclosed. What can buyers verify?
Case study reports 456% more form submissions and 71% lower cost per lead for one client, none of it audited. Three creative hires followed. What is unsaid?
Content Hub bundles Augie Labs and True Anthem into one library, with FAST channels built from files publishers already own. Can one vendor replace six tools?
Retail media buyers now see Walmart Connect outgrow the blended US ad line. Flipkart Ads lifted international 20%. Scintilla extends to Sam's Club next year.
Jakarta leads 2025 at 41.9 million and Karachi more than doubles to 43.7 by 2100. Ad infrastructure sits in the markets losing people. What closes the gap?
Portfolio, enhanced CPC and target impression share keep the bid ceiling, while standard search campaigns lose it. Existing campaigns go unmentioned in notice.
US survey of 835 streamers puts shoppable ad awareness at 53%, with 55% of purchase actions landing during the stream. Where does that leave shoulder content?
Dutch league coverage moves onto a UHD unit expandable to 48 cameras, built to UEFA specification. What does a standardised fleet mean for European ad supply?
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