Prime Perk Plate Up: Amazon and Grubhub deepen partnership

The deal offers Prime members in the United States a complimentary Grubhub+ membership, a subscription service typically costing $120 annually. Grubhub+ waives delivery fees on qualifying orders, reduces service fees, and offers credits on takeout orders.

Amazon and Grubhub deepen partnership
Amazon and Grubhub deepen partnership

Amazon and Grubhub this week announced an expansion of their existing partnership. The deal offers Prime members in the United States a complimentary Grubhub+ membership, a subscription service typically costing $120 annually. Grubhub+ waives delivery fees on qualifying orders, reduces service fees, and offers credits on takeout orders.

Previously, Prime members received a one-year free trial of Grubhub+ that automatically converted to a paid subscription after the trial period. This new iteration eliminates the automatic renewal, granting Prime members ongoing access to Grubhub+ perks without additional cost.

Furthermore, Amazon is integrating Grubhub directly into its online marketplace. Customers can now browse and order from Grubhub's vast restaurant selection directly through Amazon.com and the Amazon Shopping app, eliminating the need to download and navigate a separate Grubhub app.

For Prime members, this partnership translates to a wider selection of restaurants and potentially lower delivery costs, particularly for frequent users. The streamlined ordering process through Amazon could also enhance user convenience.

Grubhub stands to gain significant exposure through Amazon's expansive user base, potentially attracting new customers and boosting its market reach. The collaboration signifies a growing trend of consolidation within the online food delivery industry. While the long-term impact on competition, pricing, and overall consumer experience remains to be seen, this partnership has the potential to significantly alter the online food ordering landscape.

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