Quora this week announced the introduction of Keyword Targeting in the Quora Ads platform. Quora says Keyword Targeting enables advertisers to target questions that contain specific keywords.
Quora offers two types of keyword matching: broad match and phrase match at the ad set level.
According to Quora, broad match is useful when advertisers would like to show the ad to a wide audience and don’t want to spend too much time choosing keywords.
Phrase match allows for more narrow targeting than broad match by displaying the ad only where a question contains exact matches to your keywords.
Quora also has Keyword Exclusions, where advertisers can specify negative keywords or phrases.