Reddit Ads is a relatively new advertising platform that has quickly gained popularity among marketers. One question marketers often have is about the minimum prices for Reddit Ads. The answer to this question depends on the campaign objective that you choose.
If you choose the Traffic, Conversions, or App Install campaign objectives, you will use CPC bidding. This means that you will pay for each click on your ad. The minimum bid for CPC is $0.10.
If you choose the Brand Awareness & Reach campaign objective, you will use CPM bidding. This means that you will pay for each 1,000 impressions of your ad. The minimum bid for CPM is $3.50.
If you choose the Video Views campaign objective, you will use CPV bidding. This means that you will pay for each complete view of your video ad. There is no minimum bid for CPV.
In addition to the minimum bids, there are also minimum budget requirements for Reddit Ads. The minimum budget at the ad group level is $5 and the minimum budget at the campaign level is $100.
Overall, Reddit Ads offers a variety of pricing options to fit the needs of different businesses. With its affordable minimum bids and minimum budgets, Reddit Ads is a viable option for businesses of all sizes.