Reddit rolls out native video ads

Reddit rolled out native video ads to all platforms starting this week. Video ads are available on a cost per view (CPV) basis. According to Reddit, video ads are displayed in the “redesign’s expanded card view format, which makes them better looking and more engaging.”

Reddit says that was testing video hosting since August 2017 and observed more than 2x video views compared with YouTube videos on Reddit. Reddit has now more than 5 million minutes of views per day, with spikes in viral content, that can reach ~100M views in one day.

Reddit started the rollout of video ads, last Tuesday, June 12, and will be available to all advertisers over the course of the Summer. Native ads were roll out on Reddit in April, this year.