Retail: Google rolls out product ratings on shopping ads, globally

This week, Google announced the globall roll out of product ratings on shopping ads. What are product ratings? Product ratings appear in the form of stars and review counts on Shopping ads. This 5-star rating system represents aggregated review data for the product, compiled from multiple sources including merchants, third-party aggregators, editorial sites and users.

Third party aggregators include Bazaarvoice, eKomi, Feefo, PowerReviews, Reevoo,, Echte Bewertungen, Yotpo, Trustpilot, Trusted Shops, among others (list available here).

If you are a retailer with a Merchant Center account for your store, a form is available here to sign up for product ratings.