Roku this week announced the expansion of its advertising business to Mexico. Roku launched its advertising business in 2012, in the US.
“We are excited to bring our advertising business to Mexico, a market where Roku has already seen great traction and where streaming is becoming mainstream,” said Mirjam Laux, Vice President, International Platform at Roku. “Our goal is to help advertisers and content partners invest for a world where all TV and all TV ads will be streamed.”
As part of Roku’s advertising launch, the company has partnered with Entravision to serve as the company’s advertising partner in Mexico to work with advertisers interested in advertising through the Roku platform.