RTB House to acquire a content marketing platform

RTB House to acquire a content marketing platform

RTB House yesterday announced that it will acquire WhitePress, a content marketing platform.

WhitePress is a content marketing platform that assists advertising agencies and corporate clients in the creation and publication of content across the web.

According to RTB House, WhitePress is used by over 21,000 publishers across 12 geographies. WhitePress also owns the GoodContent platform and is currently launching its latest service Content Premium internationally.

“We are excited to join RTB House. We have always been committed to providing our clients with a high-quality service and the best experience. With RTB House’s support, we will significantly accelerate the international roll-out and sign up new publishers as well as attract new clients to our platform. We started the internationalization of our business just two years ago and we are thrilled to be able to accelerate our growth with the support of such an internationally successful AdTech firm," said Paweł Strykowski, Founder and CEO of WhitePress.

Read more