Ruder Finn Appoints PR Industry veteran Mary Coyle as SVP, Media Relations Strategist

Ruder Finn, a leading independent global creative and communications agency, announced today that Mary Coyle has joined the firm as a Senior Vice President and Media Relations Strategist to further strengthen the deep media expertise within the firm’s Healthcare offering.

Coyle is a 20-year PR veteran, with success in developing and executing public outreach campaigns on behalf of corporate, government and non-profit entities. Prior to joining Ruder Finn, Coyle was director of healthcare media relations at Marina Maher Communications, Ogilvy Public Relations and MS&L Worldwide, where she supported a variety of pharmaceutical, medical device and consumer health clients. Coyle will be an integral member of account teams, responsible for developing and assessing media strategies to secure national publicity for the agency’s clients, as well as working with senior executives to raise their visibility via media, speaking engagements, and community outreach.

“Mary brings tremendous value as someone who deeply understands the intersection of the health and consumer spaces, with an ability to make complex scientific and medical messaging digestible and relatable – a critical skill in today’s increasingly complex healthcare environment,” says Sally Barton, Head of U.S. Healthcare. “Having known Mary personally for years, I know her stellar track record of driving strategic communications across multiple platforms, working within complex environments, and securing great placements with agenda-setting media will complement Ruder Finn’s dedication to client excellence.”

Coyle has been instrumental in the success of numerous campaigns in her 20-year career. She has in-depth experience in a broad range of therapeutic areas, including cardiovascular disease, diabetes, oncology, women’s health, and men’s heath. She has placed on-message stories with top media including, TIME, The New York Times, The Wall Street Journal, USA Today, Today, Associated Press, Dow Jones Newswires, CNBC, FOX Business, and The TODAY Show, among others.

“I am thrilled to join an agency with such strong leadership in the industry and an impressive track record of truly ground-breaking work,” says Coyle. “I’m looking forward to working along-side a world-class team that is known for their media and healthcare expertise.”

Coyle’s appointment complements the ongoing success of Ruder Finn’s Healthcare Group, which was honored with over 15 industry awards and accolades in 2015, including the distinction as the only public relations agency recognized at the prestigious Cannes Lions Health Awards for the Protecting Our Tomorrows: Portraits of Meningococcal Disease awareness campaign. The Group was also recognized by numerous other award programs, including Clio Healthcare Awards, The Holmes Report SABRE Awards, PRWeek Awards and Digital Health Awards.