DRIVEN Public Relations, an international public relations and creative marketing agency, has announced it has been retained by SCRUBBLADE, America’s premier windshield wiper-blade producer with the only patented scrubbing design scientifically proven to be the best in the marketplace. Headquartered in Temecula, Calif., SCRUBBLADE’s line of wiper blades are six to 12 times as effective as the largest competitors in the marketplace at removing debris effectively. DRIVEN will play a key role in further launching the SCRUBBLADE brand to both consumers and auto enthusiasts.
“DRIVEN specializes in automotive and lifestyle public relations and marketing and it’s through our direct expertise in working with automakers, aftermarket companies, auto shows, media and more that we’ll be able to provide industry expertise that will help push the SCRUBBLADE brand forward,” said Mike Caudill, President of DRIVEN Public Relations. “Since the invention of the wiper blade in 1903, its design has not been challenged this significantly until SCRUBBLADE came along. We know this revolutionary design is a story worth telling and should be a must-have in every vehicle across the nation – we are thrilled to be the newest extension of their team and can’t wait to help publicize this brand for the amazing products it has developed.”
The patented design allows SCRUBBLADE to be the only wiper blade in the marketplace designed and proven to cut through more than just water. Using their patented two-part cleaning system, the true innovation is found in the product’s small triangular scrubbers designed to cut through debris for a cleaner, particle-free windshield. The inside trailing blade then removes remaining water and debris for a significantly better wipe.
“Since our inception in 2006, SCRUBBLADE is entering into its biggest season of growth, on the cusp of partnering with some of the most sought-after retailers in the industry and breaking our own sales records each month,” said Billy Westbrook, founder of SCRUBBLADE. “This was the perfect time to bring DRIVEN into the fold and allow them to build our brand recognition and validation, adding to the momentum and helping to push our company to the next level. We’re excited to have them on board and can’t wait to see where the remainder of this year takes us!”