SDF V4: Google updated SDF format on DBM

Google last month announced the update of Structured Data File (SDF) format on Doubleclick Bid Manager (SDF). The release is the number 4 and the fields can be consulted here.



According to Google, the highlights of this release are the Bid Multipliers, TrueView bumper ads, Enhanced YouTube tracking, and Exchange Targeting settings inheritance.

Jonathon Imperiosi, at DBM API Team, said that all SDF users can request v4 files passing “4 as the value of version when calling Sdf.download.”