Search Central Live returns to Bangkok after five-year hiatus

Google today announced the return of its flagship Search Central Live event to Bangkok, Thailand. This marks the first Search Central Live in Thailand in five years, with the last event being held in 2019.

Search Central Live is a series of conferences hosted by the Google Search team, aimed at website owners and SEO professionals. The events offer attendees the opportunity to learn about the latest updates to Google Search algorithms, best practices for website optimization, and insights from Google Search experts.

The Bangkok event, scheduled for August 9, 2024, will cater specifically to a Thai audience. According to the announcement blog post on the Google Search Central blog for developers, the talks will be delivered in both Thai and English, with interpretation services available for those who don't speak both languages.

The chosen topics for the Bangkok event reflect this focus on local needs. Talks will cover the fundamentals of Search functionality, content quality considerations and updates, troubleshooting traffic drops using Search Console, and leveraging Google Trends for SEO purposes.

Registration for Search Central Live Bangkok 2024 opened on June 20 and closes on July 22. While the event is free to attend, space is limited, and interested individuals must register online.

The event is designed for website owners and SEO professionals residing in Thailand and neighboring countries. Attendees are also recommended to have a basic understanding of Thai to get the most out of the event.

Those who register can use the code SearchCentral during the registration process. While this code doesn't guarantee a spot, it can help organizers in the selection process. Organizers will notify successful applicants by July 29.

The return of Search Central Live to Bangkok signifies Google's continued commitment to supporting the Thai SEO community and fostering a deeper understanding of Google Search functionalities and best practices. This event can be particularly valuable for website owners and SEO professionals in Thailand looking to improve their website's search engine ranking and visibility in Google Search results.

While the specific details of the talks haven't been revealed yet, topics like content quality assessment and analyzing traffic drops can be particularly insightful for website owners facing challenges with their website's performance in Google Search.