Explaining campaign
Campaign is the container an ad platform uses to hold budget, objective, bidding strategy and delivery rules, sitting between the account and the ad group.
The search channel has two dialects and one glossary
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Explaining flight
Flight is the start and end date range in which a campaign may serve. Pacing maths, budget caps, makegoods and cancellation rights all hang off those two dates.
Explaining PMax
PMax, short for Performance Max, is the Google Ads campaign type buying across every Google surface from one campaign. How it works, and where it is contested.
Google pushes budget-capped campaigns back up to target CPA
Google began lifting budget-capped Target CPA and ROAS campaigns toward their stated targets on August 17, across Search, Shopping, Travel and Performance Max.
Explaining YouTube Views
YouTube views count how many times a video was played. From August 24, 2026 the counter fires on the first frame across every format, inflating public totals.
YouTube makes a view an impression across all formats from August 24
YouTube counts views from the first frame across Shorts, long-form and live streams on August 24. Public counters inflate. Creator pay stays on engaged views.
Similarweb opens AI ad data as 26% of ChatGPT replies carry sponsored ads
Nearly 30% of ad-eligible Google AI Mode queries now show ads, yet advertisers cannot segment them in Google Ads reporting. Can a vendor panel close that gap?
EU AI Office opens three complaint routes covering Google and Meta systems
Downstream providers get an email route to report Articles 53 to 55 breaches. Complainants must identify themselves. Who files first against a model provider?
OpenAI gains 2 Latin American markets for ChatGPT ads, reaching 9 total
Advertisers in both countries get the Ads Solutions team, partners and the self-serve Ads Manager on day one, unlike the UK. Which markets stay unlit in 2026?
Blood Cancer UK loses 53% of leukaemia page views to Google AI answers
Community forum visits rose 86% over the same period, while Save the Children logged 303% more AI Overview appearances. Where does charity traffic go next?
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